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 It's the work, stupid.

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On This Day
(1-25 of 25)

Apple iPod
"Eminem"
30s
20 Oct 2005
US rap star Eminem struts his stuff on behalf of corporate rebel brand Apple and, more specifically, the iPod. Thanks to the goody two shoes image of the average Apple user, over-rich musical superstars like to kid themselves that the music will be legally downloaded. Yeah right. Neat animation.

Surf
"Doughnut"
10s
20 Oct 2006
Beautiful piece of physical comedy here in an very amusing commercial lasting just ten seconds. Hearing she's won £99 in a competition, a woman slams down the box of washing powder in celebration. Unfortunately, its contact with her bloke's doughnut sees him squirted with a dramatic quantity of jam.

GHD
"At The Stroke Of Midnight"
2 mins 40s
20 Oct 2010
This sumptuous updating of the Cinderella story is set to occupy an entire ad break during this Saturday's broadcast of The X Factor. It's an epic film with a winning new take on the tale. Further proof that advertisers are keeping faith with television advertising in these straitened times.

Sky Bet
"What If..."
60s
20 Oct 2011
This excellent commercial for Sky Bet asks a series of questions about the likely outcome of a sporting contest. It includes some fairly random imagery but it's all to good effect and this appears destined to capture the imagination of those who enjoy a flutter from time to time.

IKEA
"Playin' With My Friends"
60s
20 Oct 2012
In this utterly charming commercial for Ikea, a number of children are joined by outsized imaginary friends as they put together a tea party. It's been made to look as though it was filmed in a single continuous shot which gives it that extra dose of dynamism that this impression always delivers (whether it's real or not).

Eurostar
"Maybe"
90s
20 Oct 2013
The tantalising promise of a trip across the English Channel is used to entice punters onto the trains of Eurostar in this lovely compendium of images created by HLA's Simon Ratigan. It was brave to imply that not everything we'll find on the continent will be entirely to our taste (these, after all, are countries where you don't have to commit fraud to persuade people to eat horse meat).

Road Safety (Scotland)
"Alerts"
60s
20 Oct 2015
Road safety films - as we've said before - offer only a limited number of ways to communicate their message. Some manage to hit the mark, others don't... usually because they're too heavy-handed. What makes this one stand out is the way it brings home the way friends and family can be oblivious to the unfolding tragedy of a fatal accident.

Halo 5: Guardians
"The Hunt Begins"
90s
20 Oct 2015
‘Halo' may come across as sci-fi hooey to the uninitiated, but considering the series boasts two of the biggest entertainment launches in history, it possesses a cultural cachet envied by other forms of media. To mark the launch of ‘Halo 5: Guardians', twofifteenmccann treat us to a campaign finale that brings the game's universe-shattering conflict to life.

Saint Vincent De Paul
"B.E.N."
5 mins 17s
20 Oct 2016
This absorbing short film from the Society of St Vincent de Paul reminds us of what technology has achieved... and what remains beyond its grasp. To the strains of Bonnie Dobson's 'Morning Dew', a woman and her robot caregiver enjoy a gentle dance in the living room. It's a beguiling yet peaceful image, though we slowly learn the sad reality of Claudine's living arrangements.

Duracell
"Rebels"
60s
20 Oct 2016
Duracell do some good for the holiday season and tug at the heartstrings in this action-packed film all about the power of imagination to get us through tough times. Set in a children's hospital that transforms into a starship and a rebel base, kids on the ward make-believe their way across the universe to deliver an important droid to their friend who can't get out of bed.

giffgaff
"2am"
60s
20 Oct 2017
As we've said before, giffgaff is to Halloween as John Lewis is to Christmas. Each year they put themselves under pressure to create something even more spectacular and in 2017, they've once again succeeded. To understand this film and giffgaff's whole preoccupation with Halloween, you have to first of all examine the telecom company's relationship with its punters.

Assassin's Creed Origins
"I Am... "
90s
20 Oct 2017
The unstoppable Daniel Wolfe offers a live action take on the world of Assassin's Creed Origins in this dramatic ad. Origins explores the roots of the game's mythos, and this film offers a gritty snapshot of its Ancient Egyptian setting. We see the ancient world in all its brutality here, with a level of detail which communicates the dust and dirt among the pyramids and pharaohs.

Nissan
"Lazy Ponies"
90s
20 Oct 2017
This Nissan ad offers a zany spin on horsepower. When this bloke's truck conks out, he struggles to motivate the equine workforce under the bonnet. Perhaps a blast of "Pretty Pretty Ponies" will do the trick. Obnoxious and buck-toothed, these feckless ponies have their owner licked. Fortunately, Nissan's TITAN fleet gets the job done - no song and dance required.

Device Free Dinner
"Something You Did Today"
60s
20 Oct 2017
Will Ferrell stars in this film encouraging all of us to spend less time staring at our mobile phones when we should be communing with our families. By making dad the focal point and by being so darkly funny, the film slips past the defensiveness of younger viewers and stands a chance of making them rethink their own tendency to allow their phones to dominate their inter-actions with the rest of the world.

Ryvita Minis
"Fern Britton's New Body"
30s
20 Oct 2004
In an ad sure to draw complaints, full-figured TV Presenter Fern Britton is given a new body with a bit of post-production wizardry. The suggestion that this product can contribute to stunning weight loss will not go down well.

Sky Sports
"A1 Grand Prix"
30s
20 Oct 2005
A number of racing sports fans do their vocal impersonations of a speeding Grand Prix car in this ad for Sky Sports's coverage of the alternative series to the endlessly dull yet, strangely popular, phenomenon that is Formula One.

Renault Laguna
"Everything In One Car"
40s
20 Oct 2007
Otis Redding's Dock Of The Bay plays as we see people moving along in the inside cage of a car illustrating that different people have different priorities when it comes to their motoring choices. The Renault Laguna apparently enables you to have the best of all worlds.

Guinness
"Seconds From Greatness"
60s
20 Oct 2007
The longest ad in this series linking Guinness with the rugby World Cup works better for the absence of the portentous voiceover as it allows Marc Craste's marvellous animation to dominate proceedings. They saved the best until last, just a shame England didn't manage to do the same.

Sky Two
"Twister 2"
30s
20 Oct 2008
Another impressive demonstration of High Definition in the new idents for Sky television. This time objects being flung around by a 'twister' collide with the giant numeral and shatter it impressively.

Sky Two
"Whack 2"
30s
20 Oct 2008
In a fairground, teenagers play 'Whack A Mole' with numerals replacing the part of the small mammals who normally pop their heads up to be smashed. This is the latest of the new series of visually impressive idents being used by Sky to promote their main entertainment channels.

Sky Two
"Boxes 2"
30s
20 Oct 2008
A series of green crystal objects flow from one cardboard box to another until the second moves aside and the objects form a numeral. This is the latest in the new series of idents which convincingly gets across the idea of high definition output on the satellite broadcaster's main entertainment stations.

Eastenders
"Max"
50s
20 Oct 2008
Some kind of denouement is coming in the gloomy BBC soap opera and this intriguing trail suggests it may not end well for Max. To the accompaniment of a suitably fateful track from Johnny Cash, the actor who plays him is led into a morgue and even shown the tag that may soon be tied around his toe. Eek.

B & Q
"David"
30s
20 Oct 2008
A man sits in a park rehearsing his lines for a new TV ad for B & Q. An onlooker is unsurprisingly perturbed by this and shifts uncomfortably towards the end of the bench. This is a neat way of emphasising the offer while bringing a little humanity to the brand.

Betty Crocker
"Chocolate"
30s
20 Oct 2009
A little boy cutely explains how he enjoys baking with his mother and his sister. There's lots of loving close-ups of children's faces as the young lad licks the "patchula", sits in front of the oven and generally behaves adorably to sell cake mix.

Sony Ericsson
"Spark Something"
30s
20 Oct 2009
A couple climb aboard a pair of space hoppers and, because they send images of themselves bouncing on them around the world, soon everybody in the city is using one to have fun. And none of this would be possible without the advertised camera... actually, that's not true.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.