David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

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On This Day
(1-25 of 25)

Nike
"Little Tiger's Open Triumph"
60s
14 Jul 2005
Once again proving that special effects don't have to be obvious to be special, archive footage is beautifully knitted together to make it appear that Tiger Woods won the British Open at the age of six. Nike must feel like they back the right horse (or tiger) as Woods is currently leading the Open.

Peugeot 1007
"Animated Help"
90s
14 Jul 2005
Brilliantly realised ad combines live action and animation to show some unusual events in one man's life as animation comes to his rescue on a regular basis. Hence when he misses the lift a plant extends a tentacle to lower him to the ground and a giant spider scares away a queue.

Mentos
"Beat It"
30s
14 Jul 2009
Beatboxer Killa Kela demonstrates his art in this amusing ad with shades of the 'duelling banjos' scene from the film Deliverance. In a setting designed to look like rural America, a tourist riffs with a local (Kela) but soon finds himself out of his depth.

Sky Sports
"Meet the Beckhams"
60s
14 Jul 2013
Has David Beckham's appeal and earning power declined how that he's now longer playing 'the beautiful game'? Not at all. The tattooed superstar struts through this commercial for Sky Sports made by Brothers & Sisters in a fashion which suggests that he understands perfectly his relationship with the public and the value he can bring to a brand.

Lotto Powerball
"Pop's Gift"
90s
14 Jul 2015
We've recently seen the tongue-in-cheek side to winning the lottery, but this heart-warming ad for New Zealand's Lotto Powerball looks at what a life-changing event like winning the jackpot can do for one family. The big moment - Pop checking his ticket as the results come in - isn't accompanied by champagne corks flying or OTT celebrations, but by a gentle chuckle of disbelief. It's then time to bring his grandson's fantasy to life.

Newcastle Brown Ale
"Misconceptions"
30s
14 Jul 2015
It seems that Newcastle Brown is quite the understanding type. The drinkers featured in this commercial seem to be perfectly charming individuals, but they're also honest about their preconceived notions about the brown stuff. Really honest. Things ramp up a little... and the bleep machine gets called into action.

National Trust
"Love The Coast"
60s
14 Jul 2015
John Cooper Clarke writes poetry without pomp; the prosody of his lines both effortless and earthy. And this ad for the National Trust, with a piece both written and read by him demonstrates how powerful poetry can be when used wisely. It strikes quite a contrast with the terrible rhyming scripts we're forced to endure as we sift through the latest commercials at DAVID HQ.

Clearasil
"Interruption"
30s
14 Jul 2015
This lovely, er, spot for Clearasil from the US is a great combination of droll pragmatism and wonderful daftness. A teenage boy bemoans the one pimple on his otherwise flawless skin; telling himself it's going to last forever. At this point his tube of Clearasil pipes up, telling him that's not true - just like his mum won't walk in on him forever at the wrong moment.

Samsung
"Surf"
1 min 35s
14 Jul 2015
An ode to the surfing community as well as the sport itself, this gripping film from Samsung dives head first into what makes a surfer. As it turns out, it takes more than the efforts of the individual. Through a montage of both professional and amateur surfers alike, we're given a tactile insight into the rituals and traits of the sport.

Samsung
"Cycling"
1 min 37s
14 Jul 2015
Cycling enthusiasts will love this stunning film for Samsung which demonstrates there's more than one way to be a winner. Meticulous preparation and determined riding from an athlete armed to the teeth with Samsung technology appears to be a recipe for the man who'll cross the line first wearing a jersey in the colour of his choice. But there's more to this story than that.

Old Spice
"Stand-Off"
30s
14 Jul 2016
Old Spice present another helping of madness packed into an aerosol container as this desperado looks set to meet his maker at the hands of the local tyrant. Being a connoisseur of a certain male grooming brand, however, our shackled protagonist is fully intent on walking into the sunset.

Samsung
"Margret"
1 min 57s
14 Jul 2016
South Sudan's Olympic bow inspires this rousing Samsung commercial shot by Academy Films's Martin de Thurah. As 400-metre runner Margret Rumat Rumat Hassan prepares to hit the track in Rio de Janeiro, a little girl's gentle encouragement becomes the opening note for a nationwide chant of support back home.

V-Pure
"Pure Natural Energy"
60s
14 Jul 2016
This suitably restless ad for Kiwi energy drink V-Pure gives the old eyeballs a fair workout thanks to a stylized montage that doesn't know the meaning of the phrase "chill out". Shot with an automatic fire sensibility by Rankin Film's Vicky Lawton, the commercial proceeds at a dizzying pace as eclectic and abstract examples of physical exertion catch the eye.

Channel 4 Paralympics
"We're the Superhumans"
2 mins 53s
14 Jul 2016
While Rio's main event is bogged down by fears about the Zika virus and by the banning (or otherwise) of athletes from Russia and Kenya because of systematic cheating, the Paralympics is left to hold aloft the torch of Olympic ideals all by itself. The scale and importance of these Games has lifted it from a cultural after-thought to a series of events so much more in keeping with the Olympian ideal that there may come a time when it completely eclipses its able-bodied equivalent.

IKEA
"Lion"
60s
14 Jul 2017
IKEA have an original take on nature documentaries in this amusing ad by Us and Mother. We observe a lion in a domestic setting... only it's a stylish living room rather than a savanna. Attenborough fans may want to look away now. The voiceover informs us that lions relax for up to eighteen hours a day, just so they can be ready when the perfect moment to strike suddenly arises.

WWF
"Protectors"
76s
14 Jul 2017
Director Martin Stirling swaps wrangling CGI tigers for the frontline in this compelling WWF commercial. Shot from a first-person perspective, the ad follows three protagonists as they pursue the charity's goals - albeit in different ways. Pavel, Singye, and Ollie may never meet, but their respective efforts combine to meaningful effect.

Village Green
"Salvation"
2 mins 13s
14 Jul 2017
So this is what happens when Noah Harris and Andy Biddle visit a car boot sale. The Blinkink duo turn bargain hunters for record label Village Green, and this beguiling short turns bric-a-brac into objets d'art. Harris and Biddle's stop-motion expertise produces a conveyer belt of unexpected transitions.

Nokia
"Bikerni"
3 mins
14 Jul 2017
This film for Nokia celebrating the all-female Bikerni Biker Club in India offers a fascinating insight into how determined women have to be if they want to go against the grain of misogyny. The film itself is beautiful but it never prettifies the subject matter and it retains a sharp focus on the way these women's sense of independence has been enhanced by their involvement with the club.

Red Bull
"Tactical Training"
60s
14 Jul 2019
As today's cricket World Cup final reached its astonishing denouement, the marketing team at Red Bull must have been praying for an England victory, regardless of their own nationality. They got it and, better still, the man of the match was Ben Stokes, the star of their latest commercial, which was scheduled to run on Sky Sports following the conclusion of the match.

BBC Sport
"Ladies Wimbledon Final"
2 mins 40s
14 Jul 2021
Tennis is one of those rare sports where the women's game has parity with the men's. Unlike sports such as football and cricket where female competitors are scrambling to achieve a tenth of the recognition of their male peers, tennis's women have long been considered superstars, and have been handed the same amount of prize money as the men for nearly fifteen years.

Channel 4 Paralympics
"Super. Human."
3 mins
14 Jul 2021
"To be a Paralympian, there has to be something wrong with you" Ė these words appearing in a super around two-and-a-half minutes into this superb trail for the delayed 2020 Paralympics in Tokyo, and they encapsulate the spirit and genuine bravery of 4 Creative's quadrennial communication advertising their coverage of the event.

Nike
"Don't Make Plans (Director's Cut)"
2 mins 10s
14 Jul 2022
Plans are overrated, say Nike, so put on your skate shoes and just see what happens. That's what Ishod Wair does in this freewheeling commercial, andóbar the odd spillageóit works an absolute treat. When Wair says "I'm about to go insane, homeboy", he means it. So it's goodbye PlayStation and hello skate parks, car meets, and impulse purchases.

O2
"Bouncing Bubble"
30s
14 Jul 2006
There is something about the pronounced solemnity of these ads that is starting to grate a little nonetheless one cannot deny that they are very striking looking and the visual motif is so recognisable that ads for other providers seem to be adopting it.

Film 4
"Idiot"
20s
14 Jul 2006
Lucy Liu explains that there is no catch if you want Filmfour now that it is free but she proves a bit harsh on those who cannot receive it because they do not have digital TV... labelling them idiots.

Morrisons
"Richard Hammond"
50s
14 Jul 2008
Top Gear poster boy Richard Hammond enthusiastically talks about meat and how he insists that any that he buys should be British. To illustrate this we see him trying to outrun the bulls in Pamplona while pushing a shopping trolley... before we then see the death-cheating presenter apparently aboard a glider.

On This Day
(1-25 of 25)

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