David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

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On This Day
(1-25 of 25)

KFC
"Can I Have A Bite?"
30s
17 Jan 2005
Follow up to the first hugely successful ad in this new series has a man asking, in song, for a bite from a colleague's chicken sandwich while two are at a railway station. Her hugely elaborate reply of "no" is brilliantly crafted comedy. Another winner.

Aviva
"Holiday Preparations"
40s
17 Jan 2011
Wow... and then some. Paul Whitehouse drops the broad comedy of the earlier commercials in this series and introduces a dose of poignancy. The outcome is genuinely moving and manages to convey a difficult advertising message with considerable aplomb.

Mini
"Mini Vs Monster"
90s
17 Jan 2011
An audience watches in horror as a monster truck attempts to clear a row of Minis in this captivating ad out of BSUR in Amsterdam. Slow motion is used to capture the reaction of the crowd and viewers at home as the huge vehicle comes precariously close to crushing the advertised cars.

Andrex Washlets
"Episode One"
60s
17 Jan 2012
This is an excellent way of launching a product which many punters would consider anathema. By tackling head on the idea that a moist toilet paper will not appeal to everyone, they've created the notion that trying it out will make you seem intrepid.

Nike
"No Cup Is Safe"
60s
17 Jan 2013
Tiger Woods is joined by new stablemate Rory McIlroy in this excellent commercial for Nike. The young Irishman has grabbed the golf world by the lapels and shaken into submission over the last couple of years and here he shows he can match his older rival for charisma. Let battle commence.

John Lewis
"Old Fitness Equipment"
50s
17 Jan 2013
A middle-aged man examines all the old sports equipment in his garage as a gentle version of the Grandstand theme music plays. Everything is ruined and its disrepair is a poignant reminder of the fitness he once had and wants to possess once again. John Lewis promise they'll provide the ideal replacement for dilapidated stuff if you send them a photo of it.

Dacia
"Frivolous"
30s
17 Jan 2013
The old "we're all about the product, never mind the fancy advertising" is employed to good effect in this commercial for the Romanian car manufacturer owned by Renault. Ralph Ineson provides the no-nonsense voiceover offering a few seconds of frivolity to those who demand it when they watch car advertising.

Duracell
"Derrick Coleman"
60s
17 Jan 2014
As this commercial makes clear, Derrick Coleman has not only had to overcome a disability to reach the pinnacle of his sport, he's had to cope with the paralysing impact of other peoples' perceptions of it. Deaf since the age of three, he says he's learned not "to listen" to those who say he cannot achieve his goals and - so far - he's comprehensively proved them wrong.

Subaru
"They Lived"
30s
17 Jan 2014
In an entirely different vein to the recent ads we've posted for Land Rover, BMW, Quashquai et al, this spot for Subaru goes less for the 'feelgood' approach as the 'feel thankful' one. This shows a sequence of horribly crunched cars that have been in accidents. By the state of them, you can't imagine their passengers surviving - but in every case, we hear "they lived". Powerful stuff.

ITV
"The Patriarch"
90s
17 Jan 2019
ITV explore character archetypes in an excellent new series of ads for their drama programming. This outing focuses on The Patriarch - head of the family, narrative father, old man, etc. The film is cleverly crafted, ticking off boxes on the dramatic checklist one by one: icy grade, flaming car, mysterious location, and assassins closing in on all sides.

Puma
"Gets You There Faster"
20s
17 Jan 2006
A young African lad finds his progress as a footballer goes into fast forward once he places a pair of Puma boots on his feet and faster than can possibly be imagined he is holding the World Cup aloft while wearing his Cameroon shirt. Dream on.

Ryvita
"Sponsorship of Fit Club"
86s
17 Jan 2006
Ruby Wax runs through her normal schtick in a series of sponsorship wraparounds for Ryvita. In each she mocks those exercising hard in a gym as she munches on the low calorie snack.

HSBC
"Pets"
60s
17 Jan 2007
Cultural differences are explore once more as we are given a round up on global approaches to pets. The information is played over a sequence that shows an Oriental woman who seems to have a great deal more respect and affection for her dog than for her husband.

Being Human
"Animal Instincts"
40s
17 Jan 2009
An intriguing and amusing trail for a forthcoming programme on BBC3 has all the animals in the neighbourhood being unsettled by the arrival of the three protagonists who, according to what we're told, are a vampire, a werewolf and a ghost sharing a house in Bristol.

O2
"Rugby Tickets"
40s
17 Jan 2010
A very focused looking England rugby team step out of the dressing room and head down the tunnel to the field as Sean Bean's melliferous tones reveals that O2 customers can buy tickets for rugby internationals ahead of the crowd.

Asda
"Mission"
40s
17 Jan 2010
Apparently, green supermarket has been asking its customers which of all its many groceries they prefer. Despite the fact that everyone offered a different answer, Asda claim that they have reduced prices according to their customers' preferences.

Kia
"Leading Thinkers"
30s
17 Jan 2010
According to this tongue in cheek ad, Kia recently brought together some of the world's leading thinkers in an attempt to find out whether seven is a bigger number than three. All to prove the generosity of a new warranty offer.

National Lottery Scratchcards
"Rich For Life"
30s
17 Jan 2010
This commercial set in the future has an elderly woman showing off her photographs to her grandchildren. It appears that she and her husband won a fortune and were able to take expensive holidays for the rest of their lives.

Compare The Market
"Retirement Home"
20s
17 Jan 2011
An attempt to film a segment in a retirement home for meerkats comes a cropper when one of the interviewees is unable to hear the word 'market' as anything other than 'meerkat'. More divine silliness for one of the strongest current campaigns.

MasterCard
"Brit Award Sponsorship"
60s
17 Jan 2011
Luminaries from the current music scene offer paraphernalia in this series of bumpers advertising Mastercard's ongoing sponsorship of the Brit Awards. The performances are suitably irreverent to stay the right side of rock 'n' roll, especially that of Kasabian.

Lego
"The Brick Thief"
2 mins 25s
31 Jan 2011
This charming film introduces us to The Brick Thief, a cheerful advocate of the advertised toy who takes other people's Lego to complete his imaginative creations. It befits a toy of this ilk to be advertised in such a wonderfully quirky fashion.

Mini
"Jonathan Ross Sponsorship"
80s
17 Jan 2012
An utterly surreal collection of bumpers advertising the sponsorship of The Jonathan Ross Show by Mini. These are unusual because each bumper builds on the last... it's a bit like The Twelve Days of Christmas in that sense but with its own distinctive and strange vibe.

BBC Radio 1
"Breakfast Clique"
30s
17 Jan 2013
Grimmy goes gangsta style again in this spot for his breakfast show, this time showing off his diverse acting skills by bringing a little David Brent to the mix at the beginning. He and his "clique" tell you to join them, and it tries so hard to be cool and wha'ever that all you pick up on is a sense of neediness. S'embarrassing, man.

Way To Go
"Suicide Machine"
40s
17 Jan 2013
The prospect of an opportunity to watch Blake Harrison - Neil from The Inbetweeners, as we lovingly know him - makes this dubious vehicle worth a punt. However, from this 40 seconds of evidence, it doesn't seem likely that this will become comedy gold any time soon, although of course some of our greatest gems have been slow burners.

Monarchy
"Disintegration"
3 mins 59s
17 Jan 2013
Opening with an aerial shot of naked bodies representing the two hemispheres of a brain, Disintegration starts as it means to go on. The track – from electronic duo Monarchy – is a full-on dance number offset by dreamy vocals, and features burlesque queen Dita Von Teese as a repressed 1950s housewife on the verge of – you guessed it – disintegration.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.