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Recent Promos
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No Rome
"Elevator Music (OMG)" |
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2 mins 54s
21 Sep 2023 |
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No Rome and director Ben Brook continue their fruitful creative partnership with a new promo for 'Elevator Music (OMG)'. The camera pans unceasingly upwards throughout the film, taking viewers on a trip through the artist's creative mind. Debris, shadowy lighting, and hints of apocalyptic destruction make it a fascinating foray into what makes the London-based Filipino musician's brain whirr.
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Troye Sivan
"Got Me Started" |
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3 mins 17s
21 Sep 2023 |
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Troye Sivan follows up wildly successful (and predictably controversial) single 'Rush' with vibe-fuelled party anthem 'Got Me Started'. It treads what's become familiar ground for the Aussie pop star, as the visuals focus on lean, lithe bodies writhing in tautly executed choreography, in addition to bold costuming and a relentless celebration of all things camp.
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Imagine Dragons
"Children of the Sky" |
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3 mins 28s
20 Sep 2023 |
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Imagine Dragons explore the cosmos in this promo for their contribution to the Starfield soundtrack. The wildly popular new game allows players to travel through the universe open-world style, and soaring visuals draw us into the setting with a similar sense of boundless verve here. Things quickly take a turn for the trippy, with director Filfury hinting towards the sort of dramatic options the game allows players to throw themselves into.
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Cristale
"Roadents" |
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2 mins 18s
12 Sep 2023 |
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Viral freestyler Cristale moves into pre-written songs in this promo for fiery new track 'Roadents'. The rapper has plenty to say when not coming up with her rhymes on the spot, as she muses on street life and the struggle of making it. With a unique lyrical flow and realistic view of society, she draws listeners into her world to take a peek through her lens and understand how she sees things.
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English Teacher
"The World's Biggest Paving Slab" |
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3 mins 06s
19 Sep 2023 |
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As song titles go, 'The World’s Biggest Paving Slab' is a doozy. The promo takes place in Colne, Lancashire, home of Cemetery Chippy, Lawson Butchers, and a panopticon known as The Atom. It's also home to a man with a papier-mâché head à la Frank Sidebottom, and he'd like to show viewers around this market town.
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Mitski
"My Love Mine All Mine" |
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2 mins 50s
18 Sep 2023 |
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Beloved by those 'going through something' everywhere, Mitski treats fans to a cryptic feast with this fascinating promo for latest track 'My Love Mine All Mine'. Director A G Rojas translates the singer's melancholy style perfectly to the screen, contrasting wide shots of striking composition with close attention to intimate, forensic details of folding cloth, grasping fingers, and a cracked egg with a strange centre.
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Käärijä
"It's Crazy, It's Party" |
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3 mins 52s
18 Sep 2023 |
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Eurovision runner-up Käärijä's new single 'It's Crazy, It's Party' features Estonian rapper Tommy Cash, and the accompanying promo transports viewers into a surreal, horror-tinged version of the pair's origin story. Cash seems content to gurn gleefully, like something out of The Hills Have Eyes in a codpiece, while Käärijä sports his distinctive green bolero and is accompanied by a crew of shaven-headed associates on his trip through the night.
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Leigh-Anne
"My Love (ft. Arya Starr)" |
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3 mins 40s
12 Sep 2023 |
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British singer Leigh-Anne Pinnock is joined by popular Afro-pop artist Ayra Starr in this rich promo for 'My Love'. Director Meji Alabi captures colourful dancers against dynamic backdrops of both natural landscapes and urban settings, inextricably connecting humanity with the world around us. Energetic performances burst with personality and draw viewers further into the film, gripping the audience until the very last second.
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Olivia Rodrigo
"Get Him Back!" |
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3 mins 29s
13 Sep 2023 |
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Olivia Rodrigo's latest promo 'Get Him Back!' is a brand deal with Apple, shot on the iPhone 15 to showcase the new model's filmmaking capabilities. Multiple versions of the singer take city streets by storm during the film, which sees car windows explode as she stomps around sulkily and relays the end of a relationship - unable to decide which version of 'get him back' she means.
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Bakar
"I'm Done" |
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4 mins 40s
12 Sep 2023 |
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There's a simple yet highly effective concept at the heart of this intriguing promo for Bakar's 'I'm Done'. The singer and bandmates appear to be jamming together in a nondescript living room - so far so standard, until the room itself begins to move. Directing duo Rubberband capture a unique energy in the resulting performance, as the 'room' traverses the streets of London.
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Jamie Hannah
"Surrender to You" |
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3 mins 55s
14 Sep 2023 |
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How much hairspray is needed to keep Jamie Hannah's phenomenal quiff in place? Whatever the polymer count, the promo for 'Surrender to You' brims with possibilities, as singer-songwriter Hannah opens his heart to another man. Lyrics like, "Disco ball moonlight, all over my skin/Liquid ecstasy to show me where to begin" have a real Jessie Ware energy to them.
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Audrey Nuna
"Locket" |
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2 mins 34s
14 Sep 2023 |
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The late Valentin Petit directs this spunky music video for Audrey Nuna, who finds herself surrounded by posers, fashion victims, and cultural parasites. It's reminiscent of the promo for 'Do You Want To' by Franz Ferdinand, where Alex Kapranos and friends crashed an event full of oh-so-arty types. The question is: how long can Nuna tolerate it?
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V
"Slow Dancing" |
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3 mins 10s
12 Sep 2023 |
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Summer fun meets gentle sci-fi in this diverting promo for V's single 'Slow Dancing'. The BTS member has taken a different sonic direction than his peers when entering the solo arena, and focuses on jazzy rhythms, flares of woodwind instruments, and an altogether slow, surprisingly mature approach to pop music.
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D4vd
"Rehab" |
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2 mins 12s
12 Sep 2023 |
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Up and coming singer D4vd mines the visual tropes of anime in this zingy promo for 'Rehab'. Two sides of the Texan face off against each other in the animated film, with a sketchy style, rich use of colour, and sprinkles of violence speaking to both fans of the music and appreciators of the cartoon genre. It's yet another sign that the precocious artist refuses to be pigeonholed, and suggests listeners of all stripes will find something to enjoy in his creative output.
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Purple Disco Machine
"Something On My Mind" |
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3 mins 35s
12 Sep 2023 |
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Time loops are, well, inescapable these days, with films ('Happy Death Day', 'Palm Springs'), TV shows ('Russian Doll', 'The Lazarus Project'), and video games ('Deathloop', 'Outer Wilds') all stuck on repeat. The latest addition to this genre comes courtesy of Denisha Anderson, who directs a roundabout promo for Purple Disco Machine.
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Cardi B
"Bongos (ft. Megan Thee Stallion)" |
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2 mins 58s
11 Sep 2023 |
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Cardi B and Megan Thee Stallion reunite for this colourful, tropical-inspired promo for 'Bongos'. A long-awaited follow-up to genre defining and much-memed hit 'WAP', the subject matter will be familiar to most viewers as the duo remain preoccupied with their attractiveness to the opposite sex.
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Rayne Fernandez
"FWU" |
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2 mins 46s
7 Sep 2023 |
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This playfully sultry promo for Rayne Fernandez's 'FWU' follows a couple as they spend time together in the dying days of summer. The visuals focus on the up and coming soul singer's sense of street style, emphasising fashion and beauty as she dances with a duo of pals and canoodles with her significant other. The low-key R'n'B jam is a promising look at the singer's potential to evolve into a mainstay of club playlists everywhere.
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Sampha
"Only" |
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3 mins 25s
7 Sep 2023 |
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This absorbing promo for Sampha's 'Only' draws viewers into a dreamlike world. Cinematically shot by director Dexter Navy and cinematographer Paul Guilhaume, the piece uses clever visual tricks to evoke a feverish sense of alienation from the everyday world. It's a fascinating introduction to the artist's sophomore album, with him ascending into the air and disappearing into walls by turns. I
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MCR-T
"My Barn My Rules (w. horsegiirL)" |
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2 mins 04s
7 Sep 2023 |
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Ever since Doja Cat's 'Mooo!' went vial in 2018, the general public have developed a strange tolerance for/interest in farmyard-inspired music. MCR-T and the aptly named Berlin-based artist horsegiirL fully commit to the bit with 'My Barn My Rules', which opens with the horse head mask-sporting singer declaring herself "one of the three hundred and fifty breeds of horses in the world."
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Måneskin
"Honey (Are U Coming?)" |
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3 mins
6 Sep 2023 |
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Director Tommaso Ottomano keeps this promo for Måneskin's 'Honey (Are U Coming?)' low-concept and stripped back, focusing instead on the band's performance. Strobe lights and night-vision camera shots give the piece enough gritty visual texture to entertain the filthy casuals, while hardcore fans will be assured that the group's vibe seems as tight-knit and spunky as ever.
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Daughtry
"Artificial" |
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3 mins 48s
6 Sep 2023 |
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The promo for Daughtry's 'Artificial' takes place in a crumbling vision of a post-apocalyptic future, with the band performing atop a building as part of a ruined cityscape. Shots of the singer being experimented on in some sort of mysterious laboratory suggest there's a sinister sub-plot to the aesthetic, which explains the anti-technology lyrics and general paranoia about the digital age.
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The Rolling Stones
"Angry" |
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3 mins 45s
6 Sep 2023 |
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It's been eighteen years since the Rolling Stones last recorded a new record, and Mick Jagger eased past his eightieth birthday in the summer, but neither of these things impairs the freshness of the first single from 'Hackney Diamonds', their new album. The band themselves don't appear in the excellent promo directed by Riff Raff's François Rousselet... at least, not in their present form. Instead it's left to actor Sydney Sweeney to hold the action together, as the band are seen in their various incarnations on billboards that Sweeney passes as she grooves in a slow-moving convertible.
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86TVs
"Worn Out Buildings" |
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3 mins 45s
6 Sep 2023 |
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Former Maccabees members Felix and Hugo White have a new band, 86TVs, and their debut single bodes well for the future. The promo for 'Worn Out Buildings' eschews grand narratives and elaborate set design for band profiles and pastel ombré colours, which suit the track's unhurried charm ("You don’t have to be yourself right now/Just give it time, you’ll work that out").
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Tori Kelly
"Cut" |
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3 mins 03s
5 Sep 2023 |
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One-time American Idol contestant Tori Kelly leads viewers through a night out via fast-paced visuals in this promo for 'Cut'. Director Courtney Phillips keeps things colourful and contemporary throughout the piece, which sees Kelly interact with the camera - seeming to push it away for shot transitions and draw it in by turns. Retro styling makes a freeze-frame sequence a highlight, as the audience get to take in all the details of the dancefloor.
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Polo G
"Barely Holdin On" |
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4 mins 15s
5 Sep 2023 |
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This poignant promo for Polo G's 'Barely Holdin On' offers insight into the lives of people struggling in many different ways. From new mothers trying to keep up with the bills to those turning their lives around by escaping addiction, their stories are given room to breathe in understated vignettes. The rapper appears as a piano playing, white-suited angel to tie the whole thing together, letting viewers appreciate the song's hopeful tone.
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Recent Promos
(1-25 of 25) |
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