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Recent Promos
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FKA twigs
"Eusexua" |
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7 mins 57s
16 Sep 2024 |
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Jordan Hemingway has directed the promo for FKA Twigs’s latest single. It’s one part commercial music video, one part experimental art film, and a wholly captivating visual expression of the artist’s music. Twigs describes ‘Eusexua’ as “a practice, a state of being, the pinnacle of human experience”, and Hemingway brings that into sharp focus.
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Joe Hisaishi
"Movement 2 (Part I)" |
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5 mins 23s
16 Sep 2024 |
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Studio Ghibli fans will appreciate the new release from Joe Hisaishi, composer of eleven Hayao Miyazaki films. This is only part one of 'Movement 2', so expect to be, erm, moved again in the near future. Rich Hall's Vienna-set promo is all about how we move through time and space, as Jessie Mei Li (Alina Starkov in ‘Shadow and Bone’) explores the Austrian capital.
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Fred Again
"Just Stand There" |
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4 mins 37s
16 Sep 2024 |
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It's a question that's plagued mankind since 1993: "What is love?" Over thirty years after Haddaway’s debut single, Fred Again and Soak have some thoughts on the matter. Spoken rather than sung, Soak's lyrics are sweet ("It felt like all four seasons happened in one day") and savoury ("The first crunch of Tayto cheese and onion crisps"). You never know—that might net them a free shipment.
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Megan Thee Stallion
"Neva Play (ft. RM)" |
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2 mins 39s
13 Sep 2024 |
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This Megan Thee Stallion promo leans into her gamer persona courtesy of a 'Neva Play' pinball machine. As Megan delivers gamified lyrics like “Me and RM gang and we gangin'/Boss level, you ain't even in the rankin'" and "All y'all finna be finished (Hadouken!)", Partizan's Warren Fu and Martian Blueberry's Carl Jones have a ball with the arcade aesthetic.
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Camilla Cabello
"Godspeed" |
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3 mins 47s
9 Sep 2024 |
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Camila Cabello’s latest promo is awash with emotion. Directing duo 91 Rules (Erik Saltzman and Cameron Tidball-Sciullo) didn’t make it easy for themselves - shooting on film in the Pacific Ocean, at the elusive blue hour - but they’ve pulled off a flattering portrait of the artist as she goes through her pop star rite of passage: the transformation.
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Confidence Man
"So What" |
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3 mins 12s
9 Sep 2024 |
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There's a hint of happy hardcore to 'So What', the new song by Confidence Man. London called and the Australian dance-pop quartet answered with a tune made to be heard through through thin walls. Maybe that's why director India Harris has made a promo inspired by flat parties that go off the deep end several storeys up.
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Sabrina Carpenter
"Taste" |
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3 mins 18s
4 Sep 2024 |
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Carpenter by name, butcher by nature. Directed by Dave Meyers, 'Taste' lets Sabrina Carpenter satisfy her bloodlust after many child-friendly years on the Disney payroll. Her target is Jenna Ortega, but the star of 'Wednesday' and 'Scream' is no pushover.
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A$AP Rocky
"Taylor Swif" |
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3 mins 14s
2 Sep 2024 |
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This promo for A$AP Rocky layers the outlandish on top of the bizarre on top of the plain strange. Shot in Kyiv back in December 2021, directors Vania Heymann & Gal Muggia have conjured a fantastical promo with exceptional flair, and there’s not a single boring frame in the whole three minutes.
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Master Peace
"Save Me" |
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3 mins 13s
2 Sep 2024 |
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DAVID's fantasy football season's off to a decent start, but clean sheets are already hard to come by. Perhaps he should try and sign Master Peace, real name Peace Okezie, as he puts many Premier League goalkeepers to shame. He spends much of the promo for 'Save Me' between the sticks, but his attention is divided to say the least.
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Nerve, Songer, & D Double E
"Tonkz" |
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3 mins 16s
2 Sep 2024 |
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Nerve, Songer, and D Double E have got a lot of nerve, but that suits DAVID just fine. Directed by Bailey Tom Bailey, ‘Tonkz’ has the trio get up to all sorts of mischief in a gym. We love how they sabotage a deadlift in puke-tacular fashion—revenge for anyone made to feel small by gym-goers who take up as much room as possible.
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The Blessed Madonna & Kylie Minogue
"Edge of Saturday Night" |
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3 mins
29 Aug 2024 |
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The latest Sophie Muller x Kylie Minogue creative collab is also a Kylie x The Blessed Madonna one. Filmed at the Pikes Hotel in Ibiza, the promo has all the hallmarks of a certified pop classic, complete with a pop queen who genuinely looks like she’s having the time of her life, and a Madonna (but in this instance, not that one).
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Joan As Police Woman
"Full-Time Heist" |
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4 mins 24s
29 Aug 2024 |
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'Full-Time Heist' is such a good name for a song. It's the latest release by Joan Wasser, who performs under the name Joan as Police Woman, and a crime is indeed committed here. She says the track is about "an attempted bank robbery—the bank, in this case, is truth". Where's an existential detective when you need one, eh?
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Say Now
"Trouble" |
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3 mins 35s
28 Aug 2024 |
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Say Now, the girl group once known as needanamebro, now need to bust out of jail. When Ysabelle Salvanera, Amelia Onuorah, and Madeleine Haynes run roughshod over everyone and made a mockery of an identity parade, they are met by none other than Nadine Coyle, who must think Say Now have what it takes to succeed Girls Aloud.
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Khalid
"Heatstroke" |
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3 mins 56s
23 Aug 2024 |
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The first line of 'Heatstroke' by Khalid sounds like a pitch for a disaster movie: "What if I told ya the sun is coming closer?" The big ball of fire in the sky wreaks havoc in a promo that evokes 'Thunderbirds' and 'Stingray' with its use of scale models, none of which survive the blaze. Not that Khalid sounds fussed with his cool as a cucumber delivery.
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Hozier
"Nobody's Soldier" |
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3 mins 57s
27 Aug 2024 |
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The Temptations sang it in 1969 and then Edwin Starr in 1970: "War… what is it good for? Absolutely nothin'!" Over fifty years later, Hozier presents his own anti-war song, with a pinch of anti-capitalism for good measure. The Irishman puts some welly into 'Nobody’s Soldier', an uptempo downer that touches on desensitisation.
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Sigala
"It's a Feeling" |
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3 mins 09s
27 Aug 2024 |
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'It's a Feeling' is a tie-up between Sigala, 24kGoldn, and Trevor Daniel that screams Ministry of Sound with its mainstream, tropical house sound. It’s a song to cut loose to, so director Joel Barney lets his cast skate like there's no tomorrow ("Anybody call, I'm MIA"). The result looks like a skate video that rolled through Richard Mosse country.
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Lawrence Hart
"Hear Ur Heartbeat" |
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3 mins 22s
23 Aug 2024 |
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This Lawrence Hart promo is a bit of a blur in the best way possible. Directed by Dave East, the film starts on a beach where the protagonist (played by the brilliantly named Bjorn Cupido) is alone with his thoughts. When 'Hear Ur Heartbeat' kicks into gear with its pitch-shifted vocals, euphoric synths, and house-proud beat, it’s time to get a shift on.
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Bebe Rexha
"I'm the Drama" |
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2 mins 36s
22 Aug 2024 |
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Throughout her new song, 'I'm the Drama', Bebe Rexha sings: "There's a silence only I/I was born to break." After a recent run-in with Lufthansa at Munich Airport, expect the American to pull no punches from now on. Whether she does so in English, Albanian, or a combination of the two is uncertain.
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Chloe Qisha
"I Lied, I'm Sorry" |
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2 mins 53s
21 Aug 2024 |
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Some folk piss and moan when the lift is broken, but not Chloe Qisha. The Malaysian-born, London-based singer could have told director Lillie Eiger where to stick her music video—instead, she takes the stairs with more gusto than ever before. The result comes across as a non-violent remake of 'Dredd' or 'The Raid'.
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Fontaines D.C.
"In the Modern World" |
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5 mins 21s
21 Aug 2024 |
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In another extraordinary study of dysfunction and alienation, director Luna Carmoon introduces the sport of car jiu-jitsu as the protagonist of the latest stunning promo for Fontaines D.C. literally wrestles his way through life. Actor Ewan Mitchell who plays the main man Martin, is surrounded by a wonderfully colourful array of cameos courtesy of Road Casting's Coralie Rose.
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Beabadoobee
"Beaches" |
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4 mins 06s
20 Aug 2024 |
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Beabadoobee—real name Beatrice Kristi Ilejay Laus—is in a Malibu state of mind with new song 'Beaches'. "Days blend to one when I'm on the right beaches," she sings, like a woman on good terms with the police chief from 'The Big Lebowski'. To make her feel at home from home, director Jake Erland makes a seashore for her and the band.
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Nero
"Solar" |
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3 mins 23s
20 Aug 2024 |
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Well, this is a blast from the past. Nero—best known for tracks like 'Me and You' and 'Guilt'—are back with 'Solar', a track that sounds like 2011 for better or for worse. The EDM fever dream of a promo fits the song like a space glove, but are the band prepared to explore other reaches of the galaxy? With album number three titled 'Into the Unknown', they might just be.
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Michael Kiwanuka
"Floating Parade" |
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4 mins 35s
20 Aug 2024 |
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What kind of score would you give planet Earth on TripAdvisor? "Knock off a point or two for war, poverty, and corruption, but otherwise good?" How others might regard our world forms the heart of this Michael Kiwanuka promo, with much of what we take for granted at the forefront.
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Jabari Banks
"Weekend Drive" |
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3 mins
19 Aug 2024 |
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The magic of shooting on 16mm film has a romanticising effect on an abandoned trailer park, the setting for this “weekend drive”. One where American actor turned singer Jabari Banks and his girl, sit on a sofa and play chess with friends on the back of a flatbed truck. It’s a dreamy portrait of carefree summer love by Audrey Ellis Fox for the artist’s second single.
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Recent Promos
(1-25 of 25) |
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