"What the h.e.l.f.? e.l.f. Hair is here! "

1 July 2026

65s

For hair that needs h.e.l.f.

e.l.f. have launched their brand new haircare product line with what's become their trademark style: humorous and not taking themselves seriously approach.

Deep in the woods, Bigfoot stumbles across one of the new products, the 'Humidity Hero Anti-Frizz styling spray'. Just a few sprays and the effect on him is transformational. Turns out this mythical creature just needed a great hair day to find the confidence to step out of the shadows. A photo bombing turns into a full blown shoot - perhaps the twerking is a step to far - but having great hair can do that.

All the normal elements of a typical hair commercial are there: excessive hair flicking, industrial fan machines and mindless giggling over nothing - except it's Bigfoot doing all this not a gorgeous model. e.l.f. don't even try and make him look cute. It's a ridiculous, it's fun and it works.

USA

Cosmetics