"All Sorts of Sellers"

20 May 2026

30s

Selling the Dream

eBay’s latest commercial makes one thing clear: selling is now free for Australia-based sellers. The message lands quickly, but the film goes further - celebrating eBay's diverse community of sellers. No matter how niche the product, there’s a place for it on the platform.

The spot is carried by a guitar-playing lead, whose witty, original lyrics and catchy tune drive the pace and connect seamlessly with the visuals. Alina Bermingham’s grade stands out - bright, vibrant, and full of energy. There’s a lot packed into the film, but it never feels crowded or rushed.

The 30" spot ticks all the boxes - entertaining and engaging, while still doing the serious work of conveying the brand’s message.

Australia

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