"Mum Down"

7 January 2026

30s

It's an ill wind...

Adam & Dave of Arts & Sciences have coaxed fantastic performances from the two children badgering their ill mother in this highly effective ad for Zocdoc out of 72and Sunny in LA. Mum's performance is also terrific as she scrolls through a number of different doctors suggested by the app until she finds one that suits her agenda.

America's health care system is, as is well know, a series of financial traps designed to put the 'poor' into 'poorly' and anything that helps people navigate its intricacies to find a doctor that suits their healthcare needs without bankrupting them has to be a good thing. It is for America's population to discover whether this app provides the answer but this ad feels certain to lead them towards it so they can find out.

USA

Health Services