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Caroline Impey

Zalando

"inner Voices"

2 September 2026

1 min 33s


What shall I wear?

If only we all had the sage advice of fashion designer Bella Freud in our heads when we stand in front of our wardrobe and ask that universal question: 'What shall I wear today?'

In this ad for online fashion store Zalando, actress Lily Collins has Freud as well as creator, critic and presenter Nicky Campbell as her inner voices.

Those familiar with Zalando will know it stocks a staggering range of brands of clothes, shoes, accessories and beauty products. In fact, you can pop both an £8 t-shirt and a £400 designer bag in your online basket.

There is, perhaps, some irony here - the company that stocks so many different styles of clothes and accessories is highlighting how difficult it is to decide what to wear.

Still, we don't mind because all three of the stars bring humour and lightness to proceedings. Which is just what's needed when we really can't decide what to wear.

Netherlands

Shoes


CREDITS
Creative Agency: -1 Wieden + Kennedy Amsterdam
Snr Creative: -1 Ane Santiago
Creative: -1 Ana Clé
-1 Morgane Lambert
-1 Nikki Vandervelde
-1 María Lempicka
Head of Production: -1 Cheryl Warbrook
Production Co: -1 PRETTYBIRD
Director: -1 Melina Matsoukas
Producer: -1 Kat Armour-Brown
EP: -1 Emily Rudge
Wieden + Kennedy Amsterdam
PRETTYBIRD
Review posted: 2 September 2026 - 20:16
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