"MYSLF ft. Austin Butler"

29 May 2026

70s

Life is Better When You Dance

Austin Butler shows exactly what it means to be unapologetically yourself in YSL’s latest fragrance campaign for MYSLF Eau de Toilette Intense.

Moving seamlessly from dawn to dusk, he takes us from a rooftop to a quiet library, then into the energy of a night out with friends. It’s a journey that highlights not just the scent, but his effortless versatility.

Is there anything he can’t do? Butler even proves that dancing like no one’s watching belongs firmly on his list of talents. Paired with a nostalgic, cleverly chosen track, the campaign hits that balance between style and sentiment, giving it a timeless, cross-generational appeal.

France

Perfume