"Findiing Yourself"

24 April 2026

30s

Feeling deserted.

There's deadpan and Einsteinian screams aplenty in this droll ad for Wise, which centres on the proposition that this is a financial service ready for the modern world. A young man in desperate needs of funds in Australia faces a number of zoological challenges in the outback as we wait for money to come through from his parents.

Harold Einstein's signature comedy style is perfect for this and he gets every ounce of value from a decent script, which successfully gets across the idea that transactions are more straightforward with Wise than with many of its rivals. But as many may have discovered for themselves, it also happens to broadly true... which is always helps in the world of advertising.

UK

Financial Services