"Celebrating Every Win"

9 February 2026

60s

For its Super Bowl LX spot, financial services company Wells Fargo calls up Marcello Hernández of 'Saturday Night Live' fame. Every time someone saves money, improves their credit score, et cetera, the brand counts it as a 'win', then sends Hernández and the celebratory cavalry in. It's time, the brand says, to make some noise about quiet victories.

USA

Banks