"Tough When It Counts"

1 September 2026

30s

Alannah Myles provides the soundtrack for a countrified tie-up between Apple and Verizon. To the strains of 'Black Velvet', the iPhone 17 Pro survives a fall from a mechanical bull. Why the rider—or anyone for that matter—would put a smartphone in their back pocket is beyond us. We guarantee it'll fall down the toilet next.

USA

Computer Software