"Body Experiment"

5 May 2026

30s

Farewell to the flesh.

Supported by the California Department of Public Health, Undo always has Big Tobacco in its sights. As it watches the likes of Philip Morris International pivot to vapes, heated tobacco, and electronic cigarettes, the platform argues that Big Tobacco treats consumers more like lab rats than actual people. All in the name of progress, of course.

Viewers are asked to put themselves in the protagonist's shoes, strapped to a chair as a laboratory technician pumps product into her lungs. It's literal torture for the woman who may suffer a stroke, scarred lungs, or depression as a result of an industry's hubris and short-term goals. Will a flash of body horror then prompt vape users to ask how control in their bodies they really are?

USA

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