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Andrew MacGregor

Toyota Rav4

"Superhero Belt"

30 January 2026

30s


Introverts may balk, but Toyota insists that "people are the destination". It sort of makes sense, but also sounds like the kind of thing that'll make your sat-nav explode out of sheer panic. The commercial adds some meat to the bones, as a boy grows up to become a RAV4 owner just like his dear old dad. If the former got a superhero belt, so should the latter.

USA

Cars


CREDITS
Creative Agency: -1 Saatchi & Saatchi Los Angeles
CCO: -1 Jason Schragger
-1 Elaine Cox
CD: -1 Annie Elliott
Creative: -1 Lynn Born
-1 Michael Buss
-1 Consiglia Iovine
Agency EP: 0 Shawna Wilson
Producer: -1 Erica Taylor
Production Co: -1 Pulse Films
Director: -1 Rodrigo Saavedra
Producer: -1 Brady Vant Hull
EP: -1 Mino Jarjoura
Color: -1 Harbor Picture Company
Colorist: -1 Oisin O'Driscoll
Sound House: -1 Harbor Picture Company
Sound Design: -1 Steve Perski
Pulse Films
Harbor Picture Company
Review posted: 30 January 2026 - 16:26
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