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Andrew MacGregor

Toyota

"Imagine the Possibilities"

24 April 2026

60s


Little and large.

There are two Toyota RAV4s in this charming, carefree commercial: one is a compact SUV, and the other is a giant robot that becomes a girl's best friend. The way directors DOM&NIC flit between the two machines is a delight to behold, as are the moments when they overlap and crank the idea of a family car up a notch.

No doubt inspired by the likes of 'The Iron Giant', 'Bumblebee', and 'Big Hero 6', DOM&NIC make the bond between girl and robot as believable and tactile as possible. The more viewers invest in the duo's adventure, the more likely they are to appreciate the RAV4 in its real state. It also helps when the transitions between robot and SUV are so well done (we like how the latter’s indicators appear on the former).

Beyond deft character design and visual effects, what grown-ups in the audience perceive is a car that's safe and trustworthy. It may not be able to throw shapes or bound along a street like it does in the girl's imagination, but it does help protect the people most precious to the driver.

UK

Cars


CREDITS
Creative Agency: -1 The&Partnership
ECD: -1 Dan Beckett
CD: -1 Phill Fields
Creative: -1 Angela Onyett
-1 Erin Sadler
-1 Chris Walker
Production Co: -1 Outsider
Director: -1 DOM&NIC
Producer: -1 John Madsen
Cinematographer: -1 Jann Döppert
Edit House: -1 Final Cut
Editor: -1 Ed Cheesman
Sound House: -1 Gramercy Park Studios
Sound Design: -1 David Gritzman
The&Partnership
Outsider
Final Cut
Gramercy Park Studios
Review posted: 24 April 2026 - 18:13
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