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Andrew MacGregor

Tombola

"Bus Stop Bodypop"

7 May 2026

60s


Who wins this mutha.

Now, this is fun. Directed by Big Red Button and choreographed by Supple Nam, Tombola's latest commercial is a real mover and shaker that starts and ends at a bus stop. What happens in between, however, should not be replicated by anyone with dodgy hips, trick knees, or other such ailments.

To illustrate what it feels like to play Free For All, everyone bar the protagonist gyrates to the sound of 'Rule the World (Girls)' by Beyoncé… and that includes commuters, hairdressers, delivery drivers, traffic wardens, charity muggers, et cetera. What's clever is how the choreography incorporates each profession or pastime, so even the most outrageous moves feel somewhat grounded in reality.

Like agency Meanwhile's first 'Open for Fun' spot, much care has been taken to establish an irresistible, carefree mood that pulls in customers and keeps them in place for as long as possible. It's impossible to ignore how iffy that sounds in the context of this sector, but that's the nature of the bingo beast.

UK

Bingo Halls / Online Bingo


CREDITS
Creative Agency: -1 Meanwhile
CCO: -1 Tim Jones
Creative: -1 Jen Tighe
-1 Bryn Walters
Producer: -1 Amanda Riddeal
Production Co: -1 Blink
Director: -1 Big Red Button
Producer: -1 Zeno Campbell-Salmon
EP: -1 Patrick Craig
Edit House: -1 Final Cut
Editor: -1 David Webb
VFX: -1 RASCAL
VFX CD: -1 Kalle Lundberg
VFX Supervisor: -1 Stuart Wilson
Color: -1 RASCAL
Colorist: -1 James Bamford
Sound House: -1 Factory Studios
Sound Design: -1 Mark Hills
Producer: 0 Olivia Endersby
Track: Run the World (Girls) - Beyoncé
Meanwhile
Blink
Final Cut
RASCAL
Factory Studios
Review posted: 7 May 2026 - 10:57
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"Open For Fun"


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"What The Fanta"


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