"Pop"

8 May 2026

40s

Top of the pops.

A bottle cap travels at the speed of soda in this ad for Greek drinks brand Three Cents. Like a ricochet on steroids, it bounces walls, smashes through trees, and punctures a glass full of Three Cents ginger beer. Part of us wishes it was a rival beverage—what better way to suggest your product offers bang for the buck and makes your competitors seem flat and ineffectual?

The cap is a great focal point, but it's the blink-and-you'll-miss-them actions of the townsfolk that charm the most. Take the barfly who pulls a rope that opens a panel and lets the cap go on its merry way, or the hand that replaces a smashed photo frame before anyone notices. It suggests the town's used to this sort of thing, and since each cap returns to the bar, everyone knows where they stand.

As for the audience, they know to expect a soft drink that goes hard, so to speak. With competition so fierce in the grown-up soda realm, it pays to have extra visual firepower like the kind demonstrated here.

Sweden

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