Click here to register.
 Advertising awards are a tax on insecurity.

SIGN IN

Use your email address and PIN.

I can't find my PIN
Don't have a user name and PIN?REGISTER
Advert









Jason Stone

The Samaritans

"The Right Words"

1 October 2026

60s


Tacit acknowledgement.

Thankfully, the constant emphasis on "male mental health" seems to be at an end. That's not to say that this scourge is being neglected... far from it. It's just that there finally seems to be a recognition of the harm caused by referring to it explicitly.

This is undoubtedly a good thing, and you sense that director Greg Hackett fully grasped the need to approach the issue with sensitivity and restraint when you watch this film urging people to make the Samaritans a beneficiary in their wills.

The stoicism of men is thought to be a major contributor to the dire consequences of their inability to speak up when they are struggling with mental health, and this film acknowledges that without burdening the audience with doom. Instead, the recognition of its danger is reduced to a remark so casually delivered that it could almost be considered throwaway. It's no such thing, of course, as both men clearly understand the gravity of what has been acknowledged.

The work of the Samaritans, especially around suicide prevention, is invaluable and sufficiently well known that it has become a dark-humoured punchline, but that is a reflection of the importance of what its operators do. They save lives. Literally.

Work like this is a reminder of the role played by this vital charity, and of the good we are doing when we remember them in our wills.

UK

Charities


CREDITS
Client: -1 The Samaritans
Production Co: -1 Park Pictures
Director: -1 Greg Hackett
Producer: -1 Joe Browne
Prod M'ger: -1 Embla Conneely
EP: -1 Fran Thompson
Production Design: -1 Sam Tidman
Edit House: -1 tenthree
Editor: -1 Quin Williams
Color: -1 Company3
Colorist: -1 Simon Bourne
Park Pictures
tenthree
Company3
Review posted: 1 October 2026 - 00:23
On this day

Nike
"Just Do It: MLB"


Movistar
"This is Not a Game"


AFK Arena
"Caught in the Act"


Diamond Producers Association
"The Diamond Journey"


Clearasil
"Teacher Truths"


Santander
"Stop! Scammer Time"


DAVID REVIEWS IS OWNED BY THE MAYSTONE MEDIA CO LTD. EDITED BY JASON STONE +44 7860 834622.