"Versatility"

16 May 2026

30s

One and done.

No luggage? No problem. Off the back of last year's 'Style It Out' campaign, [Tesco] F&F focus on a woman who, rather than report her lost luggage, makes do with the outfit she's got on… and by "make do" we mean make it work wherever she goes. Indoors, outdoors, wet or dry, repose or rave mode, her get-up goes the distance.

The protagonist exudes confidence in herself and what she's wearing, with the ad just about able to keep pace with her as she improvises like few holidaymakers could. What ties everything together, however, is 'Excusez Moi' by Cobrah—the kind of electronic banger that slinks its way to the front of the queue and seduces anyone who challenges it.

UK

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