"Around the Corner: Shetland"

4 June 2026

30s

Blue Supermarket's 'Need Anything from Tesco?' campaign has proved to be most adaptable so far. Not only has it been used to expand the retailer’s scope and promote inclusivity in the kitchen, but it also lets them visit places like Emilia-Romagna, the West Country, and now Shetland. Smoke makes the advertised salmon taste a treat, but makes it hard to use the self-checkout ("Sorry about that, pal!")

UK

Supermarkets