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Jason Stone
Tapi

"Slippers"

1 April 2026

30s


Footloose.

Don't you love it when a brand does something unexpected? This is one of several new ads for Tapi, a carpet and flooring supplier, that instantly elevates it above their competition, simply through the power of creativity. The concept is simple... two slippers talking about their disagreement concerning colour choice, and how they resolved it, concluded by an intervention from an odd sock which undermines the whole conversation.

The voice work is excellent, and brings to mind the Home Electric creature comforts work from the 1980s. Naturalistic performances rendered into something extraordinarily comical by the entities to which they are attached. It isn't just chatbots that we are inclined to think of as human... Florence Poppy Deary has brought each of the four characters to life simply by combining human voices with rudimentary puppetry, and the result is very charming.

UK

Carpet Retailers


CREDITS
Agency Production: -1 Heads Up Production
Executive Producer: 0 Jody Allison
Production Co: -1 Biscuit Filmworks
Director: -1 Florence Poppy Deary
Producer: -1 Marija Djikic
Head of Prod: 0 Emily Atterton
EP: -1 Hanna Bayatti
Edit House: -1 Shift Post
Editor: -1 Adam Buckmaster
VFX: -1 Untold Studios
VFX CD: -1 Ben Cronin
VFX Supervisor: -1 Vanessa DuQuesnay
VFX EP: 0 Melody Alexander
Sound House: -1 750MPH
Sound Design: -1 Jake Ashwell
Heads Up Production
Biscuit Filmworks
Shift Post
Untold Studios
750MPH
Review posted: 1 April 2026 - 12:54
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