"Delight in Life"

21 May 2026

51s

Whatever the weather.

As spritz season approaches, St-Germain serves up another spot confident laced with old-school charm. A lot of that is down to Sophie Turner, who continues to look right at home in this campaign. Even when the weather takes a turn for the worse on the French Riviera, the next Lara Croft's in total control (the kind that elevates a St-Germain Spritz above its rivals).

More Storm than Jean Grey (Turner's character in the lesser 'X-Men films), her party trick is bound to resonate with viewers who paid for sun and watched clouds gather overhead. The way she teases the barman also bodes well for her performance in Prime Video's 'Tomb Raider' TV show, as dry wit as much as a part of Croft's arsenal as dual pistols.

The product pulls its weight, too, as the Art Deco bottle screams Côte d'Azur swank. By the time Turner and company's drinks arrive, viewers know what liqueur to order if they want to turn heads... or should that Turner heads? No, it's the former—the latter makes no sense whatsoever.

UK

Spirit Coolers