"Wrapped"

8 January 2026

2 mins 46s

That's your lot.

Love it or loathe it, Spotify Wrapped is hard to ignore. Every year, around December 1, the platform tells users what they listened to the most over the last twelve months. The results are plastered over social media feeds and inundate group chats, but even if you manage to avoid them, you're still likely to come across this Wrapped commercial directed by KC Locke.

The star power is considerable (Locke flits between the likes of JADE, Lewis Capaldi, PinkPantheress, Central Cee, and Sasha Keable, all whom posted strong numbers in 2026). Music's become more of a numbers game than many of us would like, but credit where credit's due—a bunch of UK artists have played the game to a tee. We like how Capaldi's achievements are no guarantee of a handshake from the delivery driver.

UK

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