"Just Getting Started: Christmas"

9 January 2026

20s

This breathless first-person Sports Direct spot is like a snowball in the face. 'Tis the season to be active, says the retailer, but be sure to take a breather and play 'EA Sports FC 26', as well. Viewers able to keep up for twenty seconds will spot the likes of Linford Christie, Lauren James, Conor Benn, and Michelle Agyemang as seasonal sweat drips from every pore.

UK

Sportswear