"Specsavers Sponsors Emmerdale"

20 February 2026

73s

Don't let me be misunderstood.

Specsavers knocked it out of the farm in 2024 with a series of laugh-out-loud bumpers for 'Emmerdale'. Eighteen months later, Specsavers the agency and director Ollie Parsons deliver another bunch of idents that ramp up the drama when the show takes a breather. DAVID's pleased to say it was worth the wait.

From the moment Bev of Bev and Barry finds an earring that turns out to be a pork scratching, we're in a world where suspects' cars are washed instead of watched, sheep rather than sheets are brought in, and the humble aubergine causes a marriage to fall apart in seconds. The soap standard "I'll never get over this!" line also gets a wonderful pay-off.

It's a tale as old as time by now, but each audio-visual mix-up could have been avoided if the cast went to you know where. We hope Bev holds off for a little while longer, though, as she and Barry deserve their own spin-off.

UK

Opticians