"Hungr.AI"

1 September 2026

45s

The hunger games.

Part of the reason for the success of AI chatbots lies in their sinister ability to ape human behaviour, and that's an interesting phrase when you think about it. In this terrific commercial for Snickers, we are asked to imagine what life would be like if AI began to emulate a state of being which is currently limited to the meat puppets of humanity... hangriness!

Building on the long-running idea that this particular chocolate snack is the perfect antidote to a loss of measure when hungry, we are introduced to three people receiving incredibly bad advice from their favourite virtual friend. Each scenario is wonderfully over-the-top, but also relatable, making each vignette a perfect little skit.

Indeed, this idea is successful precisely because it taps into widely held insecurities of the kind that those who have become overdependent on this technology really do bring to its attention. The idea that we might receive bad advice because a chatbot is hungry is inherently absurd, but the idea of bad advice from this source has become, sadly, a fact of life, and that's another reason why this lands.

USA

Chocolate