"Loyalty"

4 June 2026

30s

Yet another ad for a financial company built around the idea that they are a fair and decent company whereas others are not - though in this case, the analogy has been shifted beyond clichés about bankers. Director Ric Cantor draws exactly the right level of weariness from Simon Farnaby as a coffee shop owner but the central idea is as frothy as a cappuccino, and needs another shot or two.

UK

Building Societies