"Take Your Shot"

1 October 2026

60s

Fizzing with possibility.

This kinetic and beguiling ad for Segafredo coffee has a man sat waiting to down an espresso when he notices different sides of himself as a series of doppelgangers show up in the cafe, each seemingly opening a world of possibilities.

The message appears to be that this sophisticated brew will enable us to unleash our true multi-faceted selves upon the world, or that the advertised coffee contains an alarming amount of caffeine. Or both.

The film looks fantastic. Iconoclast's Rodrigo Inada and his team have set the scene beautifully and Joni Fuller's musical composition adds real gravitas as we watch the scenario unfold and the protagonist come to terms with all the possibilities that life has to offer.

It's an interesting way to gain wider notice for a brand that may not be well known, and it superbly establishes the idea of its quality.

UK

Coffee