"Moving Starts Here"

1 May 2026

60s

Time to hit the road.

To say the last series of 'I'm a Celebrity... South Africa' was eventful would be a colossal understatement. The live final has already gone down in infamy thanks to Jimmy Bullard and David Haye's bullshit, with hosts Ant & Dec forced to wade through it. How relieved must they be to return to the saner shores of Santander?

Business is still serious in this 60" commercial, but so much more in the duo's comfort zone. They’ve hitched a ride in the back of a removal van to talk about mortgages for first-time buyers—some of the most embattled consumers out there. It's why Messrs McPartlin and Donnelly cut down on the gags, but not the whole way (the latter's height must be referenced whenever possible).

The pace sags when they meet the woman who's possessions are in the back of the truck—no need for the dumbstruck silence that follows—but it's not enough to make it a wasted journey. Santander's removal van is a canny bit of set design, and the continuous camera shot helps viewers lock into what Ant & Dec have to say.

UK

Banks