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Jason Stone

Sainsbury's

"Tomatoes"

30 July 2026

30s


Once again, voice-over artist Stephen Fry does much of the heavy lifting as he enthusiastically creates an exchange with Sainsbury's customer enjoying something from their shelves. In this case, Sue is lamenting the end of her cherry tomatoes, having just eaten a bruschetta snack enhanced no end by the inclusion of the aforementioned fruit. The food styling is excellent, and sells the idea by itself.

UK

Supermarkets


CREDITS
Creative Agency: -1 New Commercial Arts
CD: -1 Brad Woolf
-1 Dan Bailey
-1 Raymond Chan
-1 Alex King
Production Co: -1 Merman
Director: -1 Guy Manwaring
Producer: -1 Alicia Farren
-1 Jess Ensor
Prod M'ger: 0 Kelly Hewitt
EP: -1 Siobhan Murphy
-1 Spencer Dodd
Cinematographer: -1 Patrick Meller
Edit House: -1 Work
Editor: -1 Art Jones
Sainsbury
New Commercial Arts
Merman
Work
Review posted: 3 August 2026 - 08:16
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