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Jason Stone

Sainsbury's

"Kiwi"

30 July 2026

30s


Another inquiry about the food at Sainsbury’s addressed by Stephen Fry in the VO booth. Director Guy Manwaring manages the visual and audio elements by having his actor do very little... allowing Fry to use his sonorous charm and enthusiastic delivery to fill the space with a paean to the humble fruit at the centre of the pitch. It works, and shows how NCA has cleverly adapted to the necessity of using Stephen Fry.

UK

Supermarkets


CREDITS
Creative Agency: -1 New Commercial Arts
CD: -1 Brad Woolf
-1 Dan Bailey
-1 Raymond Chan
-1 Alex King
Production Co: -1 Merman
Director: -1 Guy Manwaring
Producer: -1 Alicia Farren
-1 Jess Ensor
Prod M'ger: 0 Kelly Hewitt
EP: -1 Siobhan Murphy
-1 Spencer Dodd
Cinematographer: -1 Patrick Meller
Edit House: -1 Work
Editor: -1 Art Jones
Sainsbury
New Commercial Arts
Merman
Work
Review posted: 31 July 2026 - 10:27
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