"Move It"

1 September 2026

45s

Get a move on.

Scandinavian fitness chain SATS is worried about the human race. As more and more tasks become automated and stationary becomes a state of mind and body, the brand presents viewers with a funny, sedentary montage that covers work, home, and the daily commute.

Directed by Morten Borgestad, the commercial points to robot vacuum cleaners, lifts, escalators, smartphones, and the humble electric toothbrush as reasons for our decline. Things have got so bad, a man lowers his standing desk so it becomes a sitting one.

The fightback is on, says the brand, and it's got just the addictive Scandi-electro track for the occasion. "I want to move it" sums things up very well indeed, and the hope is that viewers feel empowered when they say it... like they've taken back control from the machines.

Scandinavia

Gyms & Fitness Equipment