"Magic (DC)"

14 May 2026

36s

Just like that.

Director Zach Math hits another one out of the park for Rubbermaid, the brand that cares about leftovers in a big way. Like Math's previous ad, an extraordinary event that turns a family's world upside down becomes background noise and the real emergency—for those who hate a messy dinner table anyway—comes into focus.

Like an early scene from 'Bedknobs and Broomsticks' crossed with an American sitcom, the moment Nico turns dad Luis into a rabbit is a manic delight, as is the relatable panic that follows. What's more impressive is how Math maintains that intensity while simultaneously introducing a sense of domestic calm through spokesman Max Greenfield and his plastic food container.

Proud of the role it has to play in households across the country, the brand speaks to those who want order restored after dinner and tomorrow night's meal sorted before anything else. Who knew practicality could be such a laugh, eh?

USA

Kitchenware