"Welcome to my Bank"

9 April 2026

2 mins

That's so Graham Norton

Revolut’s latest ad campaign stars Graham Norton, who brings his unmistakable charm to highlight key features of the bank. Whether he’s philosophising atop a horse in a field, indulging in “necessary” purchases with RevPoints, turning savings interest into chocolates, or showcasing selfie-based security, each scenario leans into his signature wit.

There’s real strength in the simplicity of the setups. If you’re investing a personality like Norton, it makes sense to play to his strengths and director Alex Boutell gives him the space to shine.

The campaign is a strong example of effective celebrity endorsement. As one of the UK’s most established and beloved talk show hosts, Norton’s effortlessly humorous delivery injects personality into what can often feel like a dry category. The creatives haven't been afraid to have a bit of fun either, taking light-hearted jabs at Norton himself and even a rival bank known for its black horse logo.

It all lands as playful rather than mocking, with each 30-second spot offering an engaging, entertaining watch that audiences are likely to enjoy.

UK

Financial Services