"The Giveback Part II"

7 August 2026

59s

Morse code.

The Giveback is well underway as Reebok's K-Trap-led campaign hits the streets of London. Part two of director Otis Dominique's caper is a charity drive of sorts—with a van chock-full of trainers, K-Trap and company donate as many as possible (by donate, we mean stop at the lights and chuck/HAND them over). Why get out of the van when you can just roll the window down, eh?

Once a group of schoolkids and fashion buff Jess Lawrence, the ad plays its wild card in the form of Big Mo herself, Laila Morse. K-Trap's polite manner, combined with the way 'Doris' leaves her granny cart in the middle of the road, is not only a fun swerve for the campaign, but it also suggests that punters of all ages respect the brand. If the cops seen in part one ask if anyone's spotted a Ree-Up van anywhere, they may be disappointed.

UK

Sportswear