Click here to sign in/register.
 If PR is a car, we are the road.
Advert









Andrew MacGregor

Reebok

"The Giveback Part I"

7 August 2026

60s


K-Trap's got the goods.

South London rapper K-Trap likes Reebok—so much so that he's nicked a whole pallet’s worth of trainers. Always one step ahead of the police, K-Trap and his gang are more like Robin Hood and his merry men, as it happens. Once he's examined the merchandise, the man from Lambeth kicks what the brand likes to call the great "giveback" into gear.

As is so often the case in heist flicks, it's fun to learn a bit about the crew before they leave the warehouse. There might not be time for deep character development, of course, but we like how invested the team are in K-Trap's score. Whether it’s the tech guy, the heavies, or the fixer, everybody wants this job to go off without a hitch. Director Otis Dominique is savvy enough to include a dropped box and a bleeped-out swear, though.

Another neat touch is how one of the towers of shoeboxes tips over in the back of the van. This may not be the slickest operation in the world, therefore, but that's part of the fun. If K-Trap and company do manage to get away with it, it'll be thanks to a persuasive love of the brand.

UK

Sportswear


CREDITS
Client: -1 Reebok
Cinematographer: -1 Courtney Bennett
Sound House: -1 Little Things
Sound Design: -1 Ed de Lacy
Reebok
Little Things
Review posted: 7 August 2026 - 15:49
On this day

Roojai
"Car Crash"


OKX
"Rap"


Sky Broadband
"To Hear a Smile"


National Lottery
"Fisherman"


Nationwide
"Hollie: Little Things"


eBay
"Motors (DC)"


DAVID REVIEWS IS OWNED BY THE MAYSTONE MEDIA CO LTD. EDITED BY JASON STONE +44 7860 834622.