"Money Needs a Plan"

27 July 2026

40s

Bung us some advice.

This is a great way to draw attention to a financial services company. DAVID is a fan of a funny ad, and this is a funny ad... but, being honest, sometimes the humour doesn't serve the advertising's purpose. Here, it dose. Every aspect of the joke is designed to make the case for using the advertised company to do more with your money, and that makes this both an entertaining ad and a very effective one.

Director Tim Godsall lands every pun with the skill you'd expect and it all adds up to a piece of advertising that seems likely to arouse the curiosity of the target market, even if it leaves the rest of us thinking... that's a big pile of cash in this cost of living crisis!

UK

Financial Services