"Vibes"

10 February 2026

2 mins 02s

So many vibes, so little time.

Poppi's Super Bowl commercial comes hot on the heels of 'The Moment', director Aidan Zamiri's mockumentary about Brat Summer. When a college student opens a can of the advertised prebiotic (not to be confused with probiotic) beverage, her professors' revealed to be none other than Charli XCX. It also summons her 'The Moment' co-star, Rachel Sennott, and so what if it makes nary a lick of sense?

Vibes are all that matters in this rupture in the space-time continuum (neither Charli nor Rachel know how they got to this Anywhere, USA university, but damned if they won't start a rave now that they're here). This is where Zamiri draws from his extensive music video experience and delivers sweaty, low-sugar hedonism that may or not be on the test.

As the two wander to the emergency exit ("We'll get a car... or a plane"), is this the actual last gasp of Brat Summer? The hope for brands is that there's still neon green gas left in the tank somehow.

USA

Probiotic Drinks