"Feel the Care"

1 April 2026

40s

According to this tongue-in-cheek ad, using the Philips Sonicare is like gliding across Antarctic terrain in the company of a well-choreographed penguins. The imagery is lathered across the screen with tremendous knowingness and by making it so OTT, directors BLOK have guaranteed the audience's attention, and landed the proposition very successfully.

Germany

Toothbrushes