"Sheep Mullet"

1 June 2026

60s

Edward Shearerhands

Much like its spiritual brethren, Pot Noodle, Peperami Has often been advertised with a refreshing candour about the reality of its nutritional value. This has been achieved by marketing it With a degree of anarchy that has allowed creative agencies and directors to have a lot of fun with it, and that's certainly the case here.

A young barber enjoying a delicious stick of meaty badness is urged by a passing sheep to be bolder so he gives his career some uplift by heading to the nearest farm and inflicting highly questionable hair designs on some unsuspecting ovine customers. Thanks to the farm's savvy owner, he becomes an online sensation and, after a little bit of ridicule, the queue for his shop grows enormous.

Tom Gander's production design and the styling by Matilda Oliver provide director Chris Balmond with excellent support, and the song choice is spot on.

This new direction for the advertised product is lateral, to say the least. But it nonetheless tunes into an idea about it which has been long established, and elevates it for a new generation of young people (probably young man) to partake in the questionable snack. In that sense, we fully expect this to have an immediate and impressive impact on sales... and, we hope so, because advertising like this is a welcome sight and we will surely get more of its ilk if it succeeds.

UK

Meat