"It's Different Out Here"

13 January 2026

30s

Sea change.

William Bligh would lose his shit at the crew in this Norwegian Cruise Line spot. The starchy captain of a Royal Navy ship tells everyone on board to "dress accordingly", which means itchy woollen clothes and leather shoes that threaten to cut off blood flow. God save the king and all that, but does military service have to be so damn uncomfortable?

The captain's incredulous, as you might expect, but the most outspoken members of the crew are resolute—they want flip-flops and they want them now ("It just lets the toes breathe!") They'll be lucky to see Blighty again at this rate.

Norwegian Cruise Line is pro-flip-flops, however, as it wants passengers to be as comfortable as possible. Have standards fallen, or has common sense prevailed like the wind? The brand thinks the latter, of course, though passengers with smelly feet deserve to be thrown into the brig.

USA

Cruises