"Toma Season One"

9 April 2026

20s

Street Ballers

Nike x Toma launched in 2025 as a free, community-led street football platform built to celebrate the joy, freedom, and creativity of the game. Returning to its grassroots, Nike is inviting young players to “Take the Game” and shape it in their own way.

Starting in LA, Toma has already expanded across an impressive roster of cities, with the new season set to take the movement global. Nike’s mission to spotlight the world’s best street baller makes it clear they’re not searching for elite athletes, but for young people with the confidence to express themselves, showcase their culture, and stand out through their love of the game.

It’s an exciting initiative, and this 20” spot captures the energy, passion, and style seen so far, while hinting at what’s still to come.

UK

Sportswear