"Nexxtina"

5 June 2026

30s

Caviar new boy Max Bartrick directs Christina Aguilera in a mechanised plug for shampoo and conditioner brand Nexxus. The song used is 'Fighter' from 2002, but the visuals skew more towards 'Bionic', Aguilera's 2010 stab at electro-pop. Robot arms go to work on the American singer's hair (now strengthened, of course, by the advertised goop).

USA

Hair Styling (Non-Electrical)