"Gas Station"

2 June 2026

30s

Wild imagination.

Directors Los Pérez have a lot of fun with this terrific ad for the New York Lottery as the two protagonists begin imagining the wild adventures they could have if they were to win a major prize. These directors are never knowingly understated and watching their work is always a treat because of their incredible ability to thread humour and high-end production design.

The outcome here is enthralling, and packs more into thirty seconds than seems possible with an array of in-camera trickery that keeps the action grounded at the same time as being fantastical as they tour the globe in their imagination while staying exactly where they are.

USA

Lotteries / Pools