"We Don't Play the Same"

1 June 2026

2 mins 27s

'VAR-Chi', 'Tyson Fury Karaoke Room', and 'Carragher’s Corner' sound like pitches made by Alan Patridge in a bid to hop on the Netflix gravy train. It's what the streamer’s sports line-up would look like in different circumstances, had Vinnie Jones not agreed to become its no-nonsense commissioner. As much as he'd like to approve these shows, he knows there's better content out there.

Whether it's the 'Untold' series, 'America's Sweethearts: Dallas Cowboys Cheerleaders', or WWE, the real slate is more Jones's cup of tea. We do like how much the ad gets out of former Leicester City striker Vardy, who teaches punters how to celebrate like a bird and is left to fix yet another broken corner flag. He may not have kept Cremonese in Serie A, but expect a few more call-ups from adland, at least.

UK

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