"Standards Academy"

4 September 2026

60s

Jessica's trial.

Myprotein's Standards Academy has three rules: no excuses; no probables; and no half measures. Protagonist Jessica breaks one of them right away, but there's still time to salvage her application. All she has to do is keep her wits about her, learn as much as possible, and—most importantly—get her protein in.

Ably led by director James Killeen, the tour is a neat way of 'teaching' viewers about the brand's products and processes, like how each yield is tested twice in the lab for quality. As the global protein market becomes, ahem, whey more crowded, Myprotein portrays itself as an upholder of standards (with brains to match the brawn).

Speaking of brains, a lot of thought went into Jessica's amusing initial evaluation put together by the Academy. Lean in or put on your reading glasses for a great read that references Chronic "Probably" Dependency and Acute Standards Deficiency, as well as "an alarming tendency to classify everything as 'probably fine'". She's a changed woman by the end—now it's up to proteinheads to up their standards.

UK

Vitamins / Supplements