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Andrew Macgregor

Marks & Spencer

"Love That: Library"

3 September 2026

50s


Let me think about it.

Gillian Anderson goes from 'Teenage Sex and Death at Camp Miasma' to part three of Marks & Spencer's 'Love That' campaign—now that's what DAVID calls whiplash. After a couple of painkillers and a lie-down, however, he's ready for a bloodless treat set in the Victoria and Albert Museum's National Art Library.

As Anderson leafs through 'Compliments Volume VI-XII', two other library-goers start a game of catch-me-if-you-can over a faux fur coat. If you've always wanted to play 'Let Me Think About It' by Fedde Le Grand and Ida Corr in a public library but never had the nerve to do so, let directors Rubberband take care of it for you.

The track scores one of the most polite chase sequences in recent memory. No books are damaged, no glasses of water are spilled, and even a 'cry' of "That's mine!" is whispered. The line that matters most belongs to Anderson, however, and her delivery reminds you how she fits this campaign like a glove.

UK

High Street Retailers


CREDITS
Creative Agency: -1 Mother
Production Co: -1 SMUGGLER
Director: -1 Rubberband
Producer: -1 Jacob Swan Lyons
EP: -1 Tom Knight
VFX: -1 Black Kite Studios
VFX Lead: -1 James Marshall
VFX Supervisor: -1 Guy Lubin
VFX EP: -1 Tamara Mennell
Sound House: -1 King Lear
Marks & Spencer
Mother
SMUGGLER
Black Kite Studios
King Lear
Review posted: 3 September 2026 - 18:12
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