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Lateefah Jones

Marks & Spencer

"Love That!"

12 March 2026

87s


Complimentary Kindness

Marks & Spencer partners with the ever-stylish Gillian Anderson to launch its Spring 2026 collection. Anderson steps into a new role, one she takes seriously, as the brand’s Chief Compliments Officer.

In a world where grandiose job titles appear with increasing frequency, you might be forgiven for assuming this is just another abstract, possibly pointless, corporate position. But Anderson quickly proves otherwise. Her complimenting skills are second to none, declaring “I love that” with the confidence and authority you’d expect from a boss at the top of her game, as she meets a range of women along the way.

And who can blame her? We’re treated to one stylish look after another from the new Marks & Spencer Spring collection. The surprised yet appreciative smiles she receives in return show that, even though the interaction is brief, her work matters, and not just because she’s Gillian Anderson.

It’s a classy idea, well delivered, and one that’s likely to resonate. These small but powerful moments really can make a difference to how we feel about ourselves and about our day.

UK

High Street Retailers


CREDITS
Creative Agency: -1 Mother
Production Co: -1 SMUGGLER
Director: -1 Rubberband
Producer: -1 Luca Chapman
Prod M'ger: 0 Izzy Davis
EP: -1 Tom Knight
VFX: -1 Black Kite Studios
VFX Lead: -1 Jonathan Box
VFX Producer: 0 Tamara Mennell
Sound House: -1 King Lear
Sound Design: -1 Ed Downham
Track: Yello - Oh Yeah
Mother
SMUGGLER
Black Kite Studios
King Lear
Review posted: 13 March 2026 - 08:05


A few more from:
King Lear

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"Behind Brilliant Things"


Starling Bank
"Good With Money"


KFC
"How much do you believe in chicken?"


Tesco
"Need Anything?"


Claude
"Betrayal"


Domino's
"Katsu Curry & Buffalo Hot Dip"