"The Anfield Effect"

2 September 2026

88s

This is Anfield.

Owen Cooper of 'Adolescence' fame provides the voiceover for this terrific film advertising Liverpool's new kit merch. Liverpool may no longer be the "bastion of invincibility" that Bill Shankly once boasted about but a visit to Anfield is still a daunting proposition and the place itself has tremendous cultural heft. At the time of writing, we have been unable to identify those responsible for the sound design and music... it is terrific and they deserve a shout out.

Director Grajper pulls together the elements superbly, and this is going to land well with fans of the club and a wider social media audience. Even a Manchester United fan may have to begrudgingly accept that this is a fantastic piece of communication, even if they would rather self-immolate than respond by buying a replica kit.

UK

Football Clubs