"150 Years of Everything Else"

7 April 2026

60s

This film promoting American pharmaceutical giant Lilly looks to reposition the concept of medicine. We shouldn't think of it as being about sickness because it is actually about health. This is dressed up as a message about togetherness and community but handily for the advertised company, it's also a way of suggesting that we should consider using medicine even when we are not unwell... quite handy if you're trying to sell truckloads of the stuff.

USA

Pharmaceutical Companies