"Backing Every Business"

8 April 2026

60s

Eva Las Vegas.

Director Nat Prisco has coaxed a super comedy performance from Eva Longoria in this fun ad for Lenovo drawing attention to the brand's initiative to help support small businesses. The star sends up celebrity culture by taking advantage of an opportunity to promote her own ventures which are wide-ranging and... completely fictional.

The script is good too, leading Longoria from one humblebrag to the next and ending on a great punchline.

DAVID has a feeling that someone very senior on this project decide that the audience needs to hear its star even if it meant dropping the volume of the music in the mix to a hair's breadth above audible, and that's a shame as it gives the sound a slightly odd quality, and it is otherwise perfect.

UK

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